In the healthcare field contents and information are always in the foreground. To this aim we gave substance to our project with a diversified content production: scientific and educational articles, eBook, animation video and a new graphic concept: these are only a few of the tools we created to meet Pfizer Italy’s expectations.

For users in search for clear and simple information we created an attractive and easy to navigate website. We supported the area dedicated to professionals with content management activities and enriched the consumers’ area with a strategy that sees Pfizer as protagonist on social media with informative and engaging content at the same time.

The quit-smoking issue is a very sensitive theme for users and professionals who care about their health. Stimulating a conversation in this field is important to start a debate to which users participate sharing their successes but also their moments of disappointment. In our view, this is the right approach to transform a group of users into a community, highlighting shared experiences and emotions.