Innovating communication for the pharmaceutical industry

Is it possible for the healthcare and pharma sector to open its communication to interactivity and innovation? We accepted with enthusiasm the challenge of Pfizer Italy. They choose Polk&Union for the restyling and repositioning of Cigaretteless, together with the web portal about quit smoking. We developed a double track digital communication strategy, intended to reach both professionals and consumers. In a field where outdated and standardised aesthetics prevail, our graphic concept shines for its creativity and appeal.


  • Brand Restyling
  • New Website Graphic Concept


  • Content Strategy
  • Video Production
  • Content e Social Media Management
  • UX Design


Brand Awareness


Website Traffic


Positioning & Consideration


Community Engagement

In the healthcare field contents and information are always in the foreground. To this aim we gave substance to our project with a diversified content production: scientific and educational articles, eBook, animation video and a new graphic concept: these are only a few of the tools we created to meet Pfizer Italy’s expectations.

For users in search for clear and simple information we created an attractive and easy to navigate website. We supported the area dedicated to professionals with content management activities and enriched the consumers’ area with a strategy that sees Pfizer as protagonist on social media with informative and engaging content at the same time.

The quit-smoking issue is a very sensitive theme for users and professionals who care about their health. Stimulating a conversation in this field is important to start a debate to which users participate sharing their successes but also their moments of disappointment. In our view, this is the right approach to transform a group of users into a community, highlighting shared experiences and emotions.

Pfizer Cigaretteless: Innovare la comunicazione per il farmaceutico

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