Palletways Italy

A tailor-made communication strategy for the European pallet delivery leader

Communicating innovation in the transportation sector: a challenge we undertook with Palletways

We elaborated a brand repositioning strategy and dedicated our best care to the brand online presence, particularly during top-level events like Expo and Vinitaly. Palletways, the largest pallet delivery network in Italy and Europe, gradually increased the number of communication activities that have been put in our hands to be renovated. Our collaboration, initially limited to the management of advertising campaigns, deepened to include a complete SEO analysis, support in the management of email marketing campaigns and content optimisation for the website.

Project

Digital Brand Management
ADV

Assets

SEO Strategy
Content Strategy
Social Media Management
Direct Email Marketing

3.5 M

Social impressions

x7

Sessions from social networks to the website

+29,5%

Sessions to the website

+60%

Top 50 unbranded keyword average ranking

A brand strategy

In addition to a fresh digital and social strategy, we support Palletways’ participation in top-level events like the 2015 Expo and Vinitaly, where Palletways is always invited as a reference partner for wine transportation services. The digital communication strategy we developed for Palletways Italia aims at improving and reinforcing brand awareness, sharing a broader knowledge of the brand’s work and values.

A European network

In coordination with the Palletways Group at the European level, we developed a multichannel strategy that can deliver the right content to insiders, enthusiasts and interested consumers. This objective has become even more relevant in light of Palletways approach to e-commerce, just another way to testify a growing interest towards the B2C that P&U is glad to support.

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