Francesco Totti

EPOKA GROUP

Web reputation to generate competitive advantage

The challenge was to bring a character of undisputed international fame like Francesco Totti into the social universe, while preserving his authenticity and spontaneity in a different context from the one in which we are used to seeing him every day.

The objective is to increase the value of his image and diversify it with new shades, while continuing to expand his brand presence with strategy and intelligence. It is paramount not to deceive the fanbase with a non-natural brand image who have nothing to share with the real idol we all love.

Project

Social Media Strategy
Social Media Intelligence

Assets

Web Monitoring
ADV
Digital PR
Community Building

570.900

Engagements: Most popular tweet of 2017 in Italy

+ 27%

Web and social community

1430

PR opportunities managed in 2 years

How did we do this?

With EPOKA Group, we run an in-depth context analysis at the beginning of the project and identified the main strengths to leverage: a crucial step towards the final objective. We then built our strategy’s dream team: graphics, web development, SEO and content management. This match required a good dose of web monitoring, ADV and digital PR: a reliable structure to support the champion image and the contents he decides to share on his digital and social channels.

Idols like Francesco Totti are surrounded by a lively ecosystem that holds together emotions of fans, supporters, audience and journalists from all over the world. A system that Polk&Union contributes to create and develop.

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