P&U and WINDTRE for Sapienza University of Rome


A lesson on big data analytics and customer retention that brought P&U to the lectern alongside the well-known telecommunications company.

P&U took part in the digital marketing specialization course at “Sapienza” Rome University, speaking jointly with former WINDTRE CEO Maximo Ibarra. They discussed how Telco companies should focus on data analytics to understand audience behavior and preferences and customizing relevant content for each audience.