To launch and manage IGC Women’s Football League’s social channels, Polk&Union developed a strategy promoting positive storytelling, in addition to the strong passion and entertainment that drive the italian players. The management of Serie A, B, Primavera and Coppa Italia women’s football competitions implied that Polk&Union had to strategically analyze how to periodically renew the interaction channels between social networks and supporters, while studying how to magnify the opportunities of partners and different sponsors. A fresh and lively graphic format made it possible to ascribe a new and original identity to Italy Women’s football, managing the brand and requests with purposiveness and obtaining excellent feedback in terms of social interactions.
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