Polk&Union launches first post Covid-19 Palletways campaign


For Palletways Italy, the express palletized freight distribution network operating through over 400 depots in Europe, Polk & Union conceived a project enhancing this business activity, heavily affected by the pandemic emergency. The strategy, developed with the aim of giving new impetus to the Transportation and Logistics sector, included brand awareness initiatives, internal business tools facilitating exchanges and engagement between the management and the affiliate network, social media content management to be disseminated online and offline. To reach this target and help rediscover the sense of unity that had been undermined by Covid-19, Polk&Union also produced the campaign video with the same title: #RicominciAMOinsieme.

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Watch the campaign video here