Polk&Union Health takes part in the AboutPharma Digital Awards

PRESS RELEASE

Polk&Union at the AboutPharma Digital Awards

The Polk&Union Health Division is one of the sponsors of the Award for the most innovative digital projects in the Healthcare sector, in its new edition.

Polk&Union Health is among the main figures of the 2021/2022 AboutPharma Digital Awards, the prestigious acknowledgement that since 2013 has been rewarding in Italy the most innovative projects that enhance digital implementation in Healthcare.   

In fact, the Italian American digital communication agency Polk&Union was one of the event sponsors through its new Health Division, launched in September 2021 to capitalize on the more than decade of experience gained alongside the top names in the Health sector.  

The AboutPharma Digital Awards are created and organized by Health Publishing and Services (Hps), a leading publishing and consulting group  in the Healthcare landscape, publisher of the AboutPharma and Medical Devices magazine.

After last year’s “special edition”, held remotely due to the Covid-19 health emergency, the AboutPharma Digital Awards should now be held live: the awarding evening is scheduled to take place in Milan on May 5th. 2022, at the Spazio Novanta East End Village in via Mecenate. Official event hashtag: #digitalawards

“Human Innovation” is the claim chosen for the new edition, to underline the need that people should be always viewed as increasingly central in the digital transformation process within the healthcare and pharmaceutical sector.

There are fourteen award categories, including the news entries focusing on projects connected with Covid-19 and Corporate Social Responsibility, plus the traditional “Company Awards” for Best Social Company and Best Digital Company. 

Polk&Union Health at the 2021/2022 AboutPharma Digital Awards 

«The AboutPharma Digital Awards are the most important acknowledgements in the Italian Digital Healthcare landscape. Over the years they have become a real reference observatory for the sector», stated Alessia Sersanti, Polk&Union Co-Founder & Managing Partner.

«So far, our participation in the Awards was as ‘behind the scenes’ observers, with digital projects presented by one or the other of our Pharma customers – Sersanti explained – Whereas in this edition we are also sponsoring, thanks to the professional relationships we built over this last year and our increasingly pressing presence in the Digital Healthcare scenario».

«Since the launch of the Healthcare Division our focus has been clear and firm and we had to be present», Alessia Sersanti went on to say. « It is a source of pride for us, as well as a way to continue to capitalize on Polk&Union’s decade of experience alongside the largest international players in the health sector and the specific know-how of our certified professionals. We have become a reference partner for this market, which is actively engaged in the challenge of the digital race », she concluded.

The Polk&Union Health Division

The new Polk&Union business unit, focused on the Healthcare and Pharma sectors, is made up of communication experts who have the vertical knowledge and the specific skills required to work with the main players within a highly regulated field.

Polk&Union Health accompanies Healthcare companies in all creation and development phases of a specialized omnichannel communication addressed to multiple Healthcare and Pharma audiences, offering innovative services to tackle the current digital transformation challenge.

Find out more: Some of the projects and services of the Polk&Union Health Division