New digital marketing strategy for the Pisa-based pharmaceutical company: Laboratori Guidotti S.p.A., which is part of the Menarini Group, has entrusted the Italian American agency with the task of redefining its digital presence. Another major acquisition for Polk&Union in the Pharma sector.
Polk&Union strengthens its presence in the pharmaceutical digital marketing world with the addition in its portfolio of Laboratori Guidotti S.p.A., a historic Tuscan pharmaceutical company which was established in 1914 in Pisa and is part of Menarini Group.
Laboratori Guidotti has chosen to rely on Polk&Union to redefine and expand its online presence, redesigning an image in line with its long history while reflecting a corporate vision that firmly focuses on digital innovation.
Polk&Union’s new digital strategy for Laboratori Guidotti
Polk&Union will design the new digital marketing strategy for Laboratori Guidotti and will assist in performing tactics to strengthen and boost a new digital ecosystem capable of supporting all business areas.
The new digital strategy will lay the foundations for conveying Laboratori Guidotti brand distinctiveness, built on its history going back more than a century and its appertaining to a large Group such as Menarini, opening to greater interaction with the reference audiences, from scientific community professionals to the broader consumer target.
Polk&Union is increasingly confirming its leading role on the Healthcare and Pharma communication scene. An accomplishment that was also achieved following the establishment of the Polk&Union Health Division, launched in September 2021 in conjunction with the 10th anniversary of the Rome and Seattle based agency. The new business unit, with its team of certified Pharma communication experts, offers vertical skills and a deep knowledge of the rules governing the Healthcare sector.
Polk&Union keeps growing in the Pharma industry
«Having acquired Laboratori Guidotti as our customer following a successful tender is very gratifying for us», said Polk&Union CEO and Client Director Tiziano Vitale. «We are proud that the quality of our work and our specific know-how are acknowledged once again, as is the solidity of our strategic approach based on a careful study of the reference scenario and the company’s specific market context».
In 1983, Laboratori Guidotti joined the Menarini Group, which ranks among Polk&Union’s most prestigious clients, together with Pfizer, Medac, MSD Merck, Bristol Myers-Squibb, Viatris, Alfasigma and Menarini Group.
Since 2007, Polk&Union is contributing to the digital transition process of various companies in the Healthcare sector, developing constantly innovative B2B and B2C projects. The Polk&Union Health Division offers specific digital marketing services targeting companies in this sector to support every creation and development phase of a specialized omnichannel communication aimed at multiple healthcare audiences.
