Polk&Union achieves communication goals for ‘Azzurre’ FIGC with #RagazzeMondiali hashtag

FIGC Femminile #RagazzeMondiali

To celebrate the Italy Women’s World Football Cup and the adventure of the national team’s ‘Azzurre’, Polk&Union conceived the #RagazzeMondiali communication campaign, a container of essential values representing the universe of Italy Women’s football. It was not an easy challenge: developing a claim that would make the campaign engaging and unique, suitable for both digital and traditional communication, creating a visual identity starting from scratch. A tailor-made image representing a movement that is rapidly rising in Italy and the world. We managed to attain this goal by generating engagement and raising community building, achieving an unprecedented success in the media.

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