Polk&Union FIGC Women’s Football creativity and social media

FIGC Femminile #RagazzeMondiali

After having won the FIGC Women’s Soccer League tender for social media management, Polk&Union successfully delivered the “#RagazzeMondiali” campaign. With over 72.2 million impressions just after having launched the #RagazzeMondiali hashtag, the campaign marked a major structural shift: an exciting and unprecedented women’s sporting enterprise with huge TV ratings, a new interest towards women’s football shown by the media and the virality achieved thanks to social networks were central in giving new life to the Azzurre’s adventure at the recent World Cup. Polk&Union conceived a simple but effective campaign: bringing forward the girls and the values ​​they represent without filters, bursting past the finish line and making history through sporting excellence, competition, entertainment, passion and dedication.

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