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Articles, guides and extra content on communication and digital marketing, with a focus on Healthcare and Pharma.
A new space for in-depth discussion edited by Polk&Union professionals.
Patient centricity in digital healthcare marketing
Today the patient is at the center of the entire Pharma ecosystem. In this evolving scenario, in a few years’
Healthcare marketing: 5 trends to follow in 2022
The revolution triggered by the pandemic has fast-tracked digital transformation in healthcare companies. An announced turning point, in the era
Digital communication, Polk&Union engages in Healthcare with a new division
Interview with Tiziano Vitale, CEO at Polk&Union, the Digital Communication Agency that launched an entire division of certified experts addressing
Customer Journey: closer healthcare with digital innovation
The pandemic has accelerated the transformation by innovating paths for patients, physicians and caregivers. Communication and marketing strategies must also
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