News & Press
News
Articles, guides and extra content on communication and digital marketing, with a focus on Healthcare and Pharma.
A new space for in-depth discussion edited by Polk&Union professionals.
The role of Key Opinion Leaders (KOL) in Healthcare and Pharma communication
1. Key Opinion Leaders: the new Healthcare communication influencers 2. Influencer marketing strategies with Key Opinion Leaders in Healthcare3. Identifying Key
Digital transformation in Pharma companies: advantages and case study
Digital transformation and Pharma 4.0 Why digital transformation is important for pharmaceutical companies The pathway to digitalization in Pharma: a
HCP engagement: involving the doctors of the future with digital marketing
Improving HCP engagement represents a significant challenge for Pharma companies: the experience of the Health division established within the communication
Communicating with digital physicians: the challenge for Pharma 4.0
Strategies focused on engagement are needed to intercept and win the loyalty of doctors, in particular the new generations, who
Health communication and pharma digital marketing: beyond the minefield of rules
What is health communication and why is it so important Effective communication in pharmaceutical digital marketing Health advertising, drugs and
Pharma marketing: patient engagement at the center of digital transformation
Within an increasingly multichannel and customized healthcare marketing context, patient engagement is an essential element on which an effective strategy
Polk&Union on stage at the AboutPharma Digital Awards
The italian-american agency’s CEO Tiziano Vitale presented the best project award within HCPcommunications. An exceptional representation of the Polk&Union team
Patient centricity in digital healthcare marketing
Today the patient is at the center of the entire Pharma ecosystem. In this evolving scenario, in a few years’
Healthcare marketing: 5 trends to follow in 2022
The revolution triggered by the pandemic has fast-tracked digital transformation in healthcare companies. An announced turning point, in the era
Digital communication, Polk&Union engages in Healthcare with a new division
Interview with Tiziano Vitale, CEO at Polk&Union, the Digital Communication Agency that launched an entire division of certified experts addressing
Customer Journey: closer healthcare with digital innovation
The pandemic has accelerated the transformation by innovating paths for patients, physicians and caregivers. Communication and marketing strategies must also
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