News & Press
Articles, guides and extra content on communication and digital marketing, with a focus on Healthcare and Pharma.
A new space for in-depth discussion edited by Polk&Union professionals.
1. Key Opinion Leaders: the new Healthcare communication influencers 2. Influencer marketing strategies with Key Opinion Leaders in Healthcare3. Identifying Key
Digital transformation and Pharma 4.0 Why digital transformation is important for pharmaceutical companies The pathway to digitalization in Pharma: a
Improving HCP engagement represents a significant challenge for Pharma companies: the experience of the Health division established within the communication
Strategies focused on engagement are needed to intercept and win the loyalty of doctors, in particular the new generations, who
What is health communication and why is it so important Effective communication in pharmaceutical digital marketing Health advertising, drugs and
Within an increasingly multichannel and customized healthcare marketing context, patient engagement is an essential element on which an effective strategy
The italian-american agency’s CEO Tiziano Vitale presented the best project award within HCPcommunications. An exceptional representation of the Polk&Union team
Today the patient is at the center of the entire Pharma ecosystem. In this evolving scenario, in a few years’
Interview with Tiziano Vitale, CEO at Polk&Union, the Digital Communication Agency that launched an entire division of certified experts addressing
The pandemic has accelerated the transformation by innovating paths for patients, physicians and caregivers. Communication and marketing strategies must also
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