The italian digital communication agency based in Rome and Seattle announces the birth of the new division dedicated to Healthcare and Pharma Rome, Seattle, 15.09.2021 – Polk&Union, the digital communication and integrated marketing agency born in the United States, though of italian descent, and based in Rome and Seattle, celebrates its first 10 years and […]
Polk&Union together with Sapienza Rome University to create a new digital model addressing stakeholders
Sapienza University in Rome is a complete and structured ecosystem with over 700 years of history, and as such it needs fitting strategic consultancy. P&U was up to the challenge, certain of its personal aptitude for solving complex problems, as well as its determination to guide customers to success. By reconciling strategic and communication objectives, […]
Christian Fasulo, P&U founder, interviewed by Stefano Meloccaro to examine the Totti Social Club project.
On the spot Francesco Totti’s turning point on social media presented in the “Totti Social Club” panel.
A lesson on big data analytics and customer retention that put P&U and a well-known telco company side by side in the chair.
The interview to our CEO in the 2018 edition and the “Campaign of the Year 2019” award for #RagazzeMondiali.
After having won the FIGC Women’s Soccer League tender for social media management, Polk&Union successfully delivered the “#RagazzeMondiali” campaign. With over 72.2 million impressions just after having launched the #RagazzeMondiali hashtag, the campaign marked a major structural shift: an exciting and unprecedented women’s sporting enterprise with huge TV ratings, a new interest towards women’s football […]
To launch and manage IGC Women’s Football League’s social channels, Polk&Union developed a strategy promoting positive storytelling, in addition to the strong passion and entertainment that drive the italian players. The management of Serie A, B, Primavera and Coppa Italia women’s football competitions implied that Polk&Union had to strategically analyze how to periodically renew the […]
For Palletways Italy, the express palletized freight distribution network operating through over 400 depots in Europe, Polk & Union conceived a project enhancing this business activity, heavily affected by the pandemic emergency. The strategy, developed with the aim of giving new impetus to the Transportation and Logistics sector, included brand awareness initiatives, internal business tools […]
P&U took on the challenge: to create a strategy that would give new impetus to the Transportation and Logistics industry after the severe setback due to the pandemic emergency. Polk&Union implemented a strategy focusing on the development of an integrated communication plan. Brand awareness initiatives, internal business tools facilitating exchanges and engagement between the management […]