A tailor-made communication strategy for the European pallet delivery leader / +intelligence
Communicating innovation in the transportation sector: a challenge we undertook with Palletways. We elaborated a brand repositioning strategy and dedicated our best care to the brand online presence, particularly during top-level events like Expo and Vinitaly.
Palletways, the largest pallet delivery network in Italy and Europe, gradually increased the number of communication activities that has been put in our hands to be renovated. Our collaboration, initially limited to the management of adv campaigns, deepened to include a complete SEO analysis, support in the management of email marketing campaigns and contents optimisation for the website.
A brand strategy
In addition to a fresh digital and social strategy, we support Palletways’ participation to top-level events like the 2015 Expo and Vinitaly, where Palletways is always invited as a reference partner for wine transportation services.
The digital communication strategy we developed for Palletways Italia aims at improving and reinforcing the brand awareness, sharing a broader knowledge of the brand’s work and values.
A European network
In coordination with the Palletways Group at the European level, we developed a multichannel strategy that can deliver the right content to insiders, enthusiasts and interested consumers.
This objective has become even more relevant in light of Palletways approach to e-commerce, just another way to testify a growing interest towards the B2C that P&U is glad to support.
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