La Santa Sede - Vatican City | Ordinary Heroes | Works

#Ordinary Heroes

The Holy See - Vatican City

A global storytelling that unites

Ode to ordinary heroes, the real superheroes of everyday life who make extraordinarily normal gestures. Let’s give them the visibility they deserve. #OrdinaryHeroes is born under this premise and has become an international charity initiative promoted by the Holy See to share a message of altruism and solidarity in a contemporary and pop version.

Everyone of us has something beautiful to share that can also be an inspiration for others. We created a global social campaign to honour simple and great stories of solidarity that make the world a better place.

Project

Digital Campaign
Brand repositioning
Engagement

Assets

Creative Concept
Content Strategy
Social Media Management
Digital PR

35

media from 10 countries covered the project

3

languages used for social and communication activities

+39%

website visits from Facebook

International storytelling

In this project, content production and video strategy have merged to support our international storytelling, promoted by the Secretariat for Communication of the Holy See and supported by RTL, the global network Vatican News and Vatican Radio. #OrdinaryHeroes has gradually become a hub of stories giving visibility to the solidarity storytelling that struggles to emerge.
To this aim, in addition to user-generated contents, we decided to spread #OrdinaryHeroes knowledge and founding values even more.

A special t-shirt has been traveling around the world, reaching the hands of entertainment and sports celebrities to be autographed: Francesco Totti, Diego Maradona, Sol Campbell and many others.

Once the t-shirt is back in Vatican City it will part of a live auction. The proceeds from the auction will be entirely donated to the Peter’s Pence Works of Mercy.

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