#RagazzeMondiali: Polk&Union’s creativity for the Italian Women’s Football Team
The Italian Football Federation (Italian: FIGC) is betting on Polk&Union again for the official campaign dedicated to the National Women’s Football Team engaged in the 2019 FIFA Women’s World Cup. This is absolutely an historic opportunity for Le Azzurre (The Blues) since they are back in the World Cup after a 20-year absence by winning so far all straight matches in their qualification run.
The #RagazzeMondiali slogan is more than just Italy’s official campaign’s hashtag; it is, in fact, a specific concept that succeeded in going further, becoming a reference for thousands of fans and, more generally, for the whole Italian movement of enthusiasts supporting women’s football.
Since Italy last participated in the World Cup in 1999, much has changed both in sports and communications. In a time when women’s football is generating its greatest World Cup ever, storytelling and communication strategies evolve quickly.
Sponsors and broadcasters are dedicating to this event an unprecedented media coverage, suggesting positive and redress storytelling, just like FIFA by choosing #DareToShine as its official hashtag.
Our creative concept #RagazzeMondiali is perfectly integrated into this context. In this interview (in Italian), we discussed the behind-the-scenes story of our creativity. Read more: