Palletways Italia has chosen Polk&Union as its strategic partner for the launch of the new campaign #ricominciAMOinsieme
The Italian leading transport company Palletways Italia, part of Palletways Group Ltd, the biggest express European distribution network of goods on pallet with more than 400 dealers all over Europe, which is also part of the South African Holding of
Content marketing on Amazon
A Clash of the Titans Just a few days ago, Amazon managed to close a historic day on Wall Street, surpassing Microsoft's market value for the first time. No wonder observers and analysts started looking at the world's most giant e-commerce
Gamification marketing: gaming meets storytelling
With gamification and an original and creative narrative, you can use interactive content to increase user engagement. Do you already know how? Let’s start from the basics: what is gamification? A possible definition of gamification is the use of elements, terms and
2018 Content Marketing Trends
If 2017 was defined by the decline of traditional advertising, the boom of videos and the focus on consumer niches, what can we expect from content marketing in 2018? A digital phenomenon that shows no sign of slowing down and that,