Amazon vs Alibaba: new retail and logistics, a closer look into the future
The success of e-commerce is one of the most disruptive dynamics shaping our buying habits and the whole ecosystem of online and offline commerce. A good example would be the struggle for hegemony between Amazon and Alibaba. In an attempt
P&U at the Sports Digital Marketing Festival: spotlight on innovation
On 13-14 June 2018, we’ll be participating in the Sports Digital Marketing Festival, the first Italian vertical event on sports digital marketing in Italy. Christian Fasulo, CEO at Polk&Union will be speaking on innovation in the sports marketing communication; along
Video Marketing: your content strategy’s best friend
Video content is a fundamental part of content marketing: it drives brand engagement and facilitates interaction with users. Video content preferences are not the same for everyone, but many users consider video their favourite content. There are trends that group together
Content marketing on Amazon
A Clash of the Titans Just a few days ago, Amazon managed to close a historic day on Wall Street, surpassing Microsoft's market value for the first time. No wonder observers and analysts started looking at the world's most giant
Gamification marketing: gaming meets storytelling
With gamification and an original and creative narrative, you can use interactive content to increase user engagement. Do you already know how? Let’s start from the basics: what is gamification? A possible definition of gamification is the use of elements, terms and
Social media intelligence: an ally for the growth of your business
If you were thinking that just being on social media was enough to boost quality and dominate today's market from a 2.0 angle, perhaps you haven't yet heard about social media intelligence. It's a new direction in digital marketing, which fully
E-sports marketing: the revolution starts now
We have been hunting millennials for years, looking for them in every corner of the internet, and now we have finally found them – in the world of e-sports marketing. The key target in the market (and beyond) is migrating en
2018 Content Marketing Trends
If 2017 was defined by the decline of traditional advertising, the boom of videos and the focus on consumer niches, what can we expect from content marketing in 2018? A digital phenomenon that shows no sign of slowing down and that,
Competitive Analysis: the secret weapon of marketing
If you have a business and want to keep being in business, you definitely need to be ready to compete in a highly competitive market. This assumption entails “spying on” your direct competitors or companies related to your business, that
Is your agency running on the spinning wheel?
The advertising and marketing communications industry has always been very competitive and dominated by a handful of global players. Nonetheless, myriads of small- and mid-size agencies populate the arena in which some fail, others are very successful and many are