How the Coronavirus Outbreak is Influencing Social Media Consumption according to Generation
The coronavirus outbreak and the following lockdown have drastically influenced everyone’s routine and habits. Morning traffic and the alarm clock in the morning seem a distant memory for those who are working from home, who just need to turn on
10 Tips to Adapt your Social Media Communication to Covid-19
It is now more than a month since the Covid-19 emergency drastically changed people’s everyday lives and habits. The only way to connect with the world is through our digital devices and social media. As a consequence, the time people
7 Tips for Smart Working
The practice of working from home is becoming more popular all around the globe due to the recent COVID-19 outbreak. More companies are adopting or at least integrating agile working in order to reduce the spread of the Coronavirus. Recently,
7 Methods to Calculate your Marketing Budget
How to calculate the perfect marketing budget for your company? It does not matter how small or big your company is, at one point you will have to start planning your annual marketing budget in order to reach your business
#RagazzeMondiali: Polk&Union’s creativity for the Italian Women’s Football Team
The Italian Football Federation (Italian: FIGC) is betting on Polk&Union again for the official campaign dedicated to the National Women’s Football Team engaged in the 2019 FIFA Women’s World Cup. This is absolutely an historic opportunity for Le Azzurre (The
Can’t think big enough? Be aware of the CEO trap
The ocean, some sand, and a few friends can be surprisingly helpful. When was last time you took time to think seriously about where you want to take your business in the future? If it took you more than five seconds, it
Amazon vs Alibaba: new retail and logistics, a closer look into the future
The success of e-commerce is one of the most disruptive dynamics shaping our buying habits and the whole ecosystem of online and offline commerce. A good example would be the struggle for hegemony between Amazon and Alibaba. In an attempt
P&U at the Sports Digital Marketing Festival: spotlight on innovation
On 13-14 June 2018, we’ll be participating in the Sports Digital Marketing Festival, the first Italian vertical event on sports digital marketing in Italy. Christian Fasulo, CEO at Polk&Union will be speaking on innovation in the sports marketing communication; along
Video Marketing: your content strategy’s best friend
Video content is a fundamental part of content marketing: it drives brand engagement and facilitates interaction with users. Video content preferences are not the same for everyone, but many users consider video their favourite content. There are trends that group together
Content marketing on Amazon
A Clash of the Titans Just a few days ago, Amazon managed to close a historic day on Wall Street, surpassing Microsoft's market value for the first time. No wonder observers and analysts started looking at the world's most giant e-commerce